Improving search experience of Decathlon Rent
A UX/UI project focused on redesigning the search flow and listing pages of Decathlon Rent, aligning them with the new design system and improving product discoverability through a more intuitive search experience.
📆 Timeline: March 2025 - April 2025
🧑🏼💻 Website: Decathlon Rent (Italy)
🧭 Area: Listing Page and Homepage
The project
The context
This project is part of a larger redesign of the Decathlon Rent experience, built on the same qualitative and quantitative research discussed in this case study.
Quantitative data showed heavy drop-offs across key areas of the website: the homepage, listing page, and product page.
My role
The problems: before the redesign
The interface wasn’t clear or visually engaging, and it was not aligned with Decathlon’s new visual identity. This created uncertainty and made it harder for users to search for products.
The color hierarchy was also misused: multiple primary buttons appeared on the same page, creating confusion about what to do next. Users were left wondering, “Where should I click now?”
The previous search experience forced users through too many steps. Each input had to be opened, closed, and reopened before moving to the next, with no progressive disclosure to guide the flow.
Unappealing images and inefficient spacing
Listing pages felt unappealing and hard to use. Navigation was disorganized, and the visual noise (colors, bold text, and inconsistent copy) created a high cognitive load.
The redesign ✨
I redesigned using the components of Vitamin Play (new design system) to make the new pages consistent with the new identity of Decathlon.
Search becomes simpler by streamlining CTAs and reducing the mental effort needed to decide the next step.
The main action is clear: ‘Start Renting,’ which opens up the search flow experience, taking inspiration from Airbnb
Disclaimer 🚨: The screen shown below hasn’t been launched yet due to technical limitations, but it reflects the original concept.
We streamlined the search flow using progressive disclosure, reducing interaction costs and unnecessary clicks. Each step naturally guides users to the next, creating a faster and more intuitive journey.
We introduced a hybrid search + navigation pattern, allowing users to either type a query or browse by sport, offering flexibility for both quick searches and deeper exploration within categories.
We've improved visual immersion by featuring larger images and a revamped product card that showcases essential details more prominently.
To enhance product discovery, I've added visual sport grids, tabs and filters making it simpler for users to explore and browse.
Next steps
V1 focused on fixing the most critical usability issues. The next iterations will build on this foundation, improving clarity, appeal, and guidance to help users confidently rent the right product for their needs.
